SME News Q4 2018

36 SME NEWS / Q4 2018 , Established in September 2013, Jaycon Legal Solicitors is a niche lawfirmbased out of Hull. In September, Jayconwas recognised in SME News Magazine’s 2018 UK Enterprise Awards as the Recognised Leaders in Legal Services. We spoke to the firm’s sole practitioner, Jannina Beckett, to find out more about her unique approach to legal practice. Providing a Personalised Service for Their Clients In a landscape dominated by a select few goliaths, the legal sector can be one of the most difficult for SMEs to establish a foothold. Jaycon Legal Solicitors have made their mark through a commitment to putting the client at the very centre of their work, offering a tailored, individualised service that large firms cannot compete with. Jannina reveals that this approach has been the key to her success over the last five years and was, ultimately, the reason she established the firm. “Having experienced life as a solicitor at some of the largest firms in the area, I felt I wanted to be able to give more to my clients. I found that clients just wanted time and reassurance - they wanted to feel valued throughout the process, and not just a file reference. I felt there was a gap in the market for a firm which consolidated my work ethics and empathetic nature as well as providing me with more of a work life balance.” In a world that is swiftly becoming defined by technological evolution, consumer needs are changing. Human interaction is becoming a prized commodity in the face of automation - good service has become one of the single most important factors in business. By all regards, the legal sector is no different. Jannina has capitalised on this new market for exceptional client-focused service and has used it as a robust platform on which to build her business: “The larger firms have the advantage of a generous marketing budget and more brand awareness, but they do not give the necessary time to clients. As a team we act to listen to our clients, respond to their queries quickly, and look to progress their matter without the delays that have come to define large firms.” “I believe the reason behind our success is the love and hard work that has gone into creating and nurturing the firm itself and its clients. We are all passionate about our work and the services we offer.” Law firms have long been considered as exclusive, almost unapproachable, by their very nature. Jannina works tirelessly to ensure that any anxiety is dispelled as soon as they step over the threshold. “We offer a warm, relaxed, friendly welcome to clients, who can access our office without the need to worry about traffic in the town centre and parking costs. We also accommodate appointments out of hours and in the comfort of the client’s own home. Many of the larger firms operate a turnstile appointment system, whereas we endeavour to ensure we also provide the additional time when required. We take an interest in our clients, who in turn, take an interest in us”. Finally, in her closing comments, Jannina discusses Jaycon’s imminent growth as it looks towards 2019 and beyond. “The future looks bright for Jaycon Legal Solicitors. We have recently moved to bigger and better premises and are now concentrating on making what we have even better. There is potential for staff and building expansion in the foreseeable future, but I am mindful that I do not want to dilute the excellent client service that we are able to provide, as the client should always come first.” Fundamentally, Jaycon Legal Solicitors is a firm that truly cares about their clients. They have distinguished themselves from a notoriously competitive sector through a dedication to serving their client’s interests, regardless of the complexity of their cases. For this, they were 1810SM17 Contact: Jannina Beckett Address: Port View House, 375 A&B Hedon Road, Hull, HU9 1RA, UK Telephone: 01482 330830 Website: www.jayconlegal.co.uk awarded among the UK Business Elite Awards, a selection of the very best businesses working in Britain today.