23 | Q4 2021 Sep21587 Pearl Comms is an award-winning agency that puts its people at the centre of everything it does. The firm strongly believes in PR with purpose and specialises in getting great results; no fluff, no spin, just PR results to be proud of. From its blend of traditional PR techniques and digital tools to its forward-thinking ways of working, Pearl Comms is a stand-out UK PR agency that is constantly innovating. Pearl Comms has a rather impressive client list for an agency of its size and scale, including national law firm, Shakespeare Martineau, leading logistics property company, Prologis and top-25 accountancy firm, Menzies LLP. Its experience also includes the likes of Continental and a national train operator, delivering smart and impactful communications campaigns every time. Despite being a Midlands agency, Pearl Comms has a national and international client base. The agency’s size allows it the flexibility to provide types of communications support outside of the norm. It also boasts a highly versatile and talented team. Alia Al-Doori, managing director at Pearl Comms, adds, “In 2018, a team member secured the opportunity to work on a seconded basis alongside the Head of Corporate Affairs at a national train operator. This dynamic role involved handling the duties of an in-house press officer, including press relations, briefing senior stakeholders and crisis communications.” Overall, PR and communications are what Pearl Comms does best, including media relations, thought leadership, campaign strategy, content creation, media training, social media support and more. However, the company is constantly looking for ways to take what it does one step further, and innovative working is one of its USPs. Alia explains, “Our campaigns are grounded in data, which is used to develop engaging content that excites journalists and hits campaign briefs. The perfect mix of traditional PR techniques and digital tools allows us to bring content to the right stakeholders and audiences, at the right time and in the right format.” One of the unexpected advantages of the Covid-19 pandemic period for Pearl Comms was an increase in demand for PR and communications support. In particular, professional services organisations needed to efficiently provide advice related to fast-changing Government guidance and pandemic-related challenges to their clients. Alia adds, “We’ve been able to turn the challenges posed by the pandemic into a positive by future-proofing our ways of working. For example, after switching to full-time remote working for 18 months, it was clear that we didn’t need a daily presence in the office to deliver outstanding results.” This year has been a big year for Peal Comms so far. The business has won three prestigious industry awards and has increased profits, headcount and won some fantastic new clients. Alia adds, “We’re just getting started, and we’re sure 2022 is going to be even bigger. Our goals involve sustainable growth, talent development, acquisition and focusing more on sustainable practices. We’re in no rush to be a huge PR company and believe that growing in the right ways will safeguard our future, our people, and the way we work, while delivering outstanding results for our clients.” Company Name: Pearl Comms Contact Name: Alia Al-Doori Web Address: https://www.pearl-comms.com/ Contact Email: hello@pearl-comms.com A Pearl Amongst the Midlands.
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