Q4 2023

SME News Q4 2023/ 18 A Personal Approach to Accountancy Done Right Since 1992, Branston Adams has been operating with the mantra, “look after the community and the community will look after you.” Founder Paul Adams had the difficulty of trying to juggle managing a successful business and being a single parent, after his wife sadly passed away when their son was only a year old. Although this was a struggle, what resulted was a family business that placed a keen emphasis on personal growth and development for all teams and individuals, something the company still prides itself on to this day. Best Chartered Accountancy Firm 2023 – Surrey awardee Branston Adams has been growing steadily for more than 30 years and expects to hit £1m in turn over in the coming years. We catch up with Paul, who tells us more about the company, its successes, and its expert team. Branston Adams serves to provide tax, accountancy, and business development advice to businesses, charities, and other such organisations, offering tailored and bespoke services that empower its customer base to grow and develop. Growth has been experienced year-on-year, and under the current team, a £50k increase has been achieved, even during the period where free services were being offered to help out in the midst of the pandemic. Embodying the community spirit, the company remains acutely aware that profit should not be the only motive driving a business, and as such, supports many local charities, including the providing of Santa and his elves to local schools, and coaching local children in football and cricket. A qualified FCAA accountant, Branston Adams’ Founder Paul Adams lives by the personal ethos, “if you are in the room, be in the room.” To this end, Paul is a firm believer in the ability of his team to reach their maximum potential, all while having a rewarding time working for the firm. Supporting Paul is his business partner, Richard Luff, an accountant who qualified with the firm and proudly upholds the company values, as well as the team, including Dan, Connor, Sassie, Shirley, and Mark, all of whom are actively taking exams and expertly advising clients. The firm is driven to provide the absolute highest calibre of service across the board, going above and beyond to supports its customers in all of the areas in which it specialises, accounts, audits, payroll, personal, and business tax. Many clients take advantage of multiple of these services, underpinning this wholistic approach to customer service, with the company providing coffee, tea, and seasonal mince pies/biscuits to those heading to the office to discuss their financial needs. Since Branston Adams boasts especially strong ties to independent financial advisers/planners, solicitors, media, and marketing businesses, the firm wholeheartedly represents its belief in collaboration over confrontation, citing working together as necessary for success. A significant portion of its client base has been retained for decades now, and the company is proud to have assisted them through marriage, divorce, children, and even moves abroad. This firmly showcases the drive to offer a “cradle-to-grave service”, with the best support and guidance afforded every step of the way. This all starts with Branston Adams’ team, without whom, none of its success would have been possible. As a small business in a vibrant town and community, every member of staff contributes to every area, with the result being an expert team of well-rounded accounts and advisers. Any courses staff undertake are paid for by the firm, and Paul’s innate dedication to mentorship means that monthly check-ins take place with staff members to garner feedback and discuss progress. Staff are also provided with an excellent internal culture, one that promotes fun events, days out, birthday meals, quizzes and challenges, as well as them and their families being provided access to healthcare and pensions. Ultimately, setting the business apart from others in the field is its unrivalled approach to forging professional relationships, with these being increasingly valuable in the digital world we live in today. When asked about his legacy, Paul responded, “if you can make a difference to at least one person then you have done well.” Under Paul’s tutelage, the staff all feel as though they have made a difference in the lives of many. There is no one-size-fits-all approach in the accounting industry, and by offering a unique and tailored service, Branston Adams has established itself as valued business partner and leader in the field, as a result of a real team effort from the whole of the Branston Adams family. Contact: Paul Adams Company: Branston Adams Web Address: https://www.branstonadams.co.uk/