Southern Enterprise Awards 2022 | 88 Marketing Delivery Ltd is the leading eCRM and social media agency for the UK motor retail sector. Using data from the dealer’s DMS, showroom, and aftersales systems, the firm creates and distributes personalised, carefully timed, mobile-optimised customer communications – including email, SMS, and social media messages – that improve conversion, satisfaction, retention, and, ultimately, reputation. Integrating with dealers existing systems, dealers can then utilise Marketing Delivery’s solutions to engage with customers and prospects throughout the buying and ownership cycles. Tailored eCRM sales and aftersales campaigns are deployed via mobile-responsive email and SMS, reaching a wide audience in a highly productive, costeffective, and measurable way. For customer communication via social media channels, the firm can provide tactical, campaign-specific support or a fully managed outsourced service encompassing everything from researching and publishing content to training dealership staff on what and how to post. “Our team is made up of super-talented developers and marketers who have experience across a range of industries but especially, and importantly, automotive,” enthuses Jeremy Evans, the firm’s Managing Director. “We know what it’s like working in-house at a dealership which helps us deliver a fantastic product for our clients. We also have the ability to fully report on all activity and results, including strong conversions and ROIs.” Jeremy continues to discuss new trends that he has seen emerging of late, the most significant change being the time between a customer enquiring about a car to the time they purchase the car dropped significantly, particularly since the Covid-19 pandemic. “Pre-pandemic, a customer on average would take 16 days to purchase a car from the time of enquiry to purchase,” he elaborates. “We have seen that this figure has dropped to just five days in recent months.” When asked if they are more or less likely to visit a car showroom since the pandemic, 34% of people in the southeast of England said they are less likely to visit a showroom. This shows the need for dealers to keep up with their targeted and automated SMS and email communications to keep customers engaged, all of which is beneficial for Marketing Delivery. Working with dealerships of all sizes, from single sites to multi-franchise national groups across the UK, Northern Ireland, and the Channel Islands, Marketing Delivery stands out from the crowd and differentiates with its recently developed unique in-house email, SMS, and social media platform, called ‘VoiceBox’. Developed to allow dealers to manage sales, aftersales and social communications in one place, under one umbrella, VoiceBox also offers a full in-depth reporting functionality and the ability to integrate with several other providers. “Some of our clients and team members have been with us for 12 plus years!” says Jeremy, who is proud of the strong relationships the firm has built up over the years. “As a 15-year-old company, it feels amazing to know that we’ve been surrounded by loyal colleagues and customers as we’ve all grown and developed.” And it seems that further growth is on the horizon. After the company has fully rolled out Aug22314 Best eCRM & Social Media Agency 2022 VoiceBox and migrated its existing customers to this all-new eCRM system, it is very much about expansion with regards to the future – with the search for new clients, enhanced products and a more agile interaction. “We take our roles very seriously to give the best work for our clients, but we do it in a fun, supportive environment to ensure we keep heads up and smiles on,” enthuses Jeremy. “In a new “hybrid” working environment, it’s so important to keep the human element when it’s too easy to rely on tech.” This human element is all-important when it comes to maintaining strong client relationships and it is down to this humility, as well as the ground-breaking technology, which saw Marketing Delivery rewarded for its efforts in the Southern Enterprise Awards and clinch the title of Best eCRM & Social Media Agency 2022. Contact Details Contact: Jeremy Evans Company: Marketing Delivery Ltd Web Address: www.marketingdelivery.com Marketing Delivery is the UK’s leading automotive marketing software company. In the wake of the firm being recognised in the Southern Enterprise Awards, we speak to Managing Director, Jeremy Evans, about its customercentric ethos and its pioneering technology.
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