the Amazon PAN-EU programme, which was unveiled at a time when European countries had altered their tax legislation to make online platforms, like Amazon, jointly liable for the taxes of the e-sellers using their platforms. Almost immediately after, AVASK began assisting thousands of new clients as Amazon mandated a requirement to register for VAT in the European marketplace. Following this requirement, there was an overhaul in distance selling across the remaining 27 countries in this block, excluding the UK, and new legislation was later introduced that detailed once a seller had completed €10,000 in distance sales, they were required to register for the European One-Stop-Shop, or OSS. AVASK again provided essential, ensuring this legislation was covered in its core suite of services. Similar problems would arise on the back of Brexit, and many of the company’s clients found themselves in the unfortunate position of being unable trade with EU marketplaces as they had done previously. Again, providing a remedy for the issue, AVASK began to offer both direct and indirect representation, as well as a customs brokerage services, to its clientele. In the aftermath of Brexit, AVASK freely began to offer Customs & International Trade Services to Amazon clients without restriction and have since worked on a variety of customs promotions with Amazon and similar online marketplaces and partners in attempt to re-stimulate growth in the UK and EU crossborder trading sector. When further legislation was introduced in both France and Germany to incentivise sellers to bring more ecofriendly and sustainable products into the market, AVASK once again joined forces with Amazon, offering EPR compliance solutions to entrepreneurs as a brand-new service. Recently, the future of AVASK has again been diversified, this as a result of the launch of a sister company, KATA Global Logistics, which offers clients an end-to-end logistics service. This all-in-one solution will allow e-commerce sellers to make huge savings in the cost of the services required to sell goods across the world on global marketplaces. All of this represents the upmost commitment by AVASK to offer clients the most innovative solutions to the issues that arise within the industry as a result of outside influences. Through the offering of quick and effective workarounds, the business can stay ahead of the game, and a longtenured partnership with an organisation on the level of Amazon only solidifies this fact. From day one, AVASK’s ethos has ultimately been to establish long-term relationships, with a commitment by the dedicated team to offer transparent, concise, and professional advice. The core values of the business have been cemented since day one, and they revolve around insisting on the highest standards, constantly learning about shifts and updates in the e-commerce world, and thoroughly investigating all new avenues as they present themselves. At AVASK, the team prides itself on customer obsession, and they work tirelessly to always think outside of the box, while delivering outstanding results and earning the trust of the clients they serve. It is this commitment to clients that positions AVASK at the cutting-edge of the industry, by providing unlimited consultancy to clients, a key insight is gained into their disposition and pain points. Over the course of the last three years, the team has designed and implemented a host of new services in order to meet client needs, many of which are frequently cross-border trading in multiple markets. Unlike many of its competitors, AVASK’s one-stop shop solution offers a host of services in addition to advisory, shipping, and freight forwarding, being proud to offer international accounting and tax compliance, import/export, as well as account strategy and management, among others, providing a complete compliance solution for e-commerce businesses of any size. Currently, the ever-changing industry is facing a host of trends that AVASK in the process of adapting into its always-evolving strategy. The first of these is pricing performance, as in a world where anybody can take out their smartphone and compare the price of a product across multiple marketplaces, entrepreneurs must either enter bidding wars with competitors or otherwise create a differentiator. The question Melanie asks is: “How are you going to make your product stand out in a crowd?” is a question the team constantly poses to its sellers, understanding its vitality in the modern marketplace. Just like in so many other industries, the monumental rise of artificial intelligence into the mainstream has flooded day-to-day lives of sellers and consumers alike. In the specific e-commerce world, the team has seen impressive in-roads in articles, photos, and product listings become the norm. With automation taking over, the industry is bound to become more efficient, and those who are not on the A.I. bandwagon will likely miss out entirely as it continues to develop and expand over the coming years. Another recent trend has been an increase in the concern given to the environmental impact
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