Many companies are born from a need and a desire to do ‘things differently’, to challenge the norms within an industry and show that there are better, more effective ways of doing business. Apex Employment Law Solicitors (Apex) has taken that idea and magnified it to become a truly exceptional force on the employment law landscape. Eager to find out more, we spoke with partner, Joanna Gooden following the team’s deserved recognition in the programme. Employment Law Experts of the Year 2023 While it is true that employment law is a niche field within the greater legal sphere, it is a field with crucial importance – and arguably, an only burgeoning importance in this very complex business landscape we all find ourselves operating within. There has always been a sort of barrier to entry for the layman engaging with any lawyer, a lack of transparency of the best options until you need them. Some firms can lose themselves in the jargon, adding yet more barriers to good service, alongside a plethora of other variables. Apex wanted to do things differently, realising that those barriers existed, but also with the mindset of practising what it preaches. That is to say, to ensure that internally it is offering the best work-life balance and building a culture that retains and nurtures talent. It all seems simple when stated like that, but it shouldn’t mask the sheer hard work and commitment to best practice that Apex now represents. “We are flexible, progressive employment lawyers who strive to continually provide the very best service to our clients. We act for individuals and businesses and offer high quality and intelligent employment and HR advice across a range of employment-related issues. As a niche employment law practice, Apex Employment Solicitors knows employment law inside out. Our employment solicitors act for a broad range of businesses including entrepreneurial start-ups, well-established companies, and professional services firms as well as individual employees.” The firm currently focuses its services across two main pillars of work: to help employers to protect their interests and manage their workforce, and to assist employees in understanding their legal rights. But the entire team has more than enough experience to cover the full breadth of areas within employment law – ultimately, whatever you need, this team can handle it. “We believe that excellent service is fundamental to our success. We work hard to get our clients to where they want to be, in both an innovative and cost-effective way.” It would be particularly remiss to gloss over the evolving nature of employment law as it continues to develop and mature in the modern world. New technologies threaten employees’ rights, and the world at large is struggling to reconcile efficiency with job security. For Joanna, it’s incredibly important to stay adrift of all of these developments and to bolster the team’s expertise when needed. “Employment is a complex and continually evolving area of law. As specialists, we are on top of developments in the field of law and our friendly and responsive approach ensures we stand out from other law firms,” she adds, before continuing to discuss the larger environment. “Employment law is very personal. A person’s job or business is their livelihood and when we achieve the result that our client was looking for, we take a great sense of pride and achievement from that. Most of our work comes from referrals from clients that have already used our services and have recommended us to colleagues, friends, and family. We have worked hard to develop a reputation as the leading experts in our field with the client service to match and to maintain this position is very important to us.” This client-centric, dynamic foundation has forged the firm’s success to date, and looks to seal it moving forwards as well. This year has seen Apex grow from strength to strength, and Joanna is keen to see where the path leads from here. “2023 is an exciting time with the growth of our practice and continued upward trajectory of success with prestigious awards such as Employment Law Experts of the Year 2023 to match. Jennifer Unsworth, a highly experienced Senior Associate joined us in the new year and we are looking forward to our continued expansion throughout 2023. We also plan to extend our use of social media, particularly via our following on our Facebook group, UK Employment Law Advice (Apex Employment Solicitors). This provides a platform for employment law related questions and answers to be asked and responded to in an informal, supportive environment, so please do join us there.” Company: Apex Employment Solicitors Ltd Name: Joanna Gooden Email: jgooden@apexemploymentsolicitors.co.uk Web Address: www.apexemploymentsolicitors.co.uk Address: The Masters House, College Road, Maidstone, Kent, ME15 6YQ Telephone: 01622 234147
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