UK Enterprise 2020

121 | UK Enterprise Awards 2020 Jul20374 Nail Salon of the Year 2020 - Canary Wharf: Beautyfini Launched in 2017, this independent beauty salon based in Canary Wharf, London, prides itself on offering relaxing, high-quality beauty and nail treatments, with a focus on convenience for customers. After their success at the UK Enterprise Awards 2020, we took a closer look at this enthusiastic young company. Based in the heart of Canary Wharf, London, co-founders Tom Tran and Lucy Nguyen launched Beautyfini beauty salon in 2017, to provide a soothing place for customers to relax and unwind on their lunch break or post-work, while they get a specialist manicure, pedicure, waxing, threading or eyebrow and eyelash tinting treatment. Despite facing the usual struggles of a small business in a busy area, Beautyfini made establishing their online presence one of their top priorities. Being based in the financial district presents over 120,000 potential clients for Beautyfini, many of whom contribute to the UK beauty industry that in 2018 was worth £28.4 billion. The cultural diversity of London also enables small businesses such as this to flourish. As a result, they welcome new and regular clientele to their Canary Wharf based nail salon every day, delivering the highest quality beauty treatments and offering the latest beauty products and equipment to ensure they remain ahead of their competitors. While the purpose of Beautyfini is to provide an extensive portfolio of beauty treatments to customers, its mission is much more significant. Tran and Nguyen have taken care to cultivate a friendly and relaxed environment for their customers. When hiring new beauty therapists to their team, they do not just look for those who are fully qualified and insured; paramount to them is personality. They seek therapists who are determined to make their customers look and feel beautiful, whilst enjoying a relaxing experience in the midst of the hustle and bustle of their busy lifestyles. Like the majority of businesses, Beautyfini has had to make adjustments as the UK reopens following the Covid-19 lockdown. Customers’ requests have changed, and Beautyfini have seen an increase in Shellac and gel manicures and pedicures, so as to reduce waiting times in the salon, and the longer-lasting treatments mean visits are less frequent. This adaptable firm has made the necessary adjustments to enable this increased demand. While clients who would normally pop into the salon during their working days remain bound to their home offices, Beautyfini have maintained their online presence, finding new ways to offer discounts and products and services to their clients in a safe and responsible manner. The importance placed on the safety of their beauty therapists and customers remains the primary concern within the salon itself. Working hard to adapt to the ‘new normal’, Beautyfini have made changes to the layout of the salon so as to enforce social distancing rules. They have also implemented additional training for staff and fitted protective screens between therapists and clients. Deep cleaning is carried out throughout the day, to guarantee all customers a safe and relaxing experience. Even in the midst of a global pandemic, this exciting small business is showing no signs of slowing down any time soon. Company: Beautyfini Contact: Tom Tran Web Address: www.beautyfini.co.uk