169 | UK Enterprise Awards 2022 Jun22700 Striving to offer tree-to-table, organic superfoods at affordable prices, Golden Harvest is fully committed to sourcing ethically and sustainably produced foods direct from farms and plantations around the world. We find out more from Founder and Director of Operations Madan Konakandla in the wake of the firm being recognised in the UK Enterprise Awards 2022. Organic food specialist, Golden Harvest Organic Foods Ltd (Golden Harvest), is committed to bringing the world’s finest organic foods directly to your door. Together with its growers, producers and value chain partners, Organic Harvest wants to eat its way to a more wholesome food culture and lifestyle. This means that the company only works with nutritious plant-based and natural ingredients, which are not chemically produced or over-processed, acting as an important link between farmers, cooperatives and producers and the rest of the consumer markets. “At Golden Harvest, we’re committed to sourcing the world’s finest organic products ethically and sustainably,” explains Madan Konakandla, Director of Management and Operations. “That’s why we’ve taken steps to ensure all our products are certified organic and sourced only from trusted, organic-only plantations.” As an organic food specialist Golden Harvest sees it as its mission to provide healthy, ethically sourced ingredients affordable and accessible to everyone. Everything from its virgin coconut oil to its best whole chia seeds are certified organic, dairy-free, non-GMO and vegan, meaning that Golden Harvest is a brand name that everyone can trust. “Our philosophy has always evolved around our customers’ health and wellbeing,” Madan tells us. “Therefore, we follow the highest quality standards throughout the process ensuring that every product we offer is best in the business.” Working with plant-based ingredients is part of the firm’s mission to promote climate-friendly raw material in line with planetary boundaries and to contribute to improved social wellbeing Best Specialist Organic Food Brand – London and life quality through nutritious products. “Our role, relations and responsibility require a continuous farm to fork approach to ensure a fair distribution of financial, environmental and nutritional value for farmers and end-consumers alike,” Madan elaborates. Since establishment, Golden Harvest has experienced its fair share of issues – much like any other start-up. “There were challenges when it came to choosing the right products and understanding consumer demands in the organic sector, including choosing the right suppliers and implementing the right marketing and sales strategies,” Madan elaborates. “However, all of these problems were overcome with teamwork.” By far the biggest challenge to date was the Covid-19 pandemic, coupled with the postBrexit trading environment, which saw Golden Harvets experiencing supply chain issues resulting in its sales dropping by 50%, however this has also presented opportunities, as Madan explains further: “The current UK Organic market sector is very encouraging even though across the UK’s organic market. Consumers are now making more sustainable choices and supply chains are becoming more resilient. So, despite challenges, the UK organic market is now worth £3.05 billion – more than ever – as sales increased by 5.2% in 2021 according to Soil Association.” As was the case with many companies, Golden Harvest adapted its approach and shifted its focus to the online sales channels, which increased dramatically during the pandemic and helped the company to successfully weather the Covid storm. Now, in a post-pandemic era, the future is looking bright and Golden Harvets has big plans for further growth, including the introduction of four new products for the next 12 months, including adopting a range of unique health drinks which are completely new to UK market, into its product range. These items include innovative recipes such as the soursop drink and lime honey lemongrass with sea salt. “We are very much optimistic in reaching to new heights and will become one of the top UK organic brands,” Madan enthuses. “We would like the Golden Harvest brand to be synonymous with quality so, we are unwavering in our commitment to sourcing only nutrient-rich, GMO-free food products that are certified organic.” Furthermore, all products are produced and packed at origin in accordance with organic principles, and all products are sourced from certified organically grown plantations by trusted suppliers. “We are passionate about organic food,” he says. “Not only we think about sourcing of the finest natural food products from around the world but also the freshness of them, we pay attention to every small detail in bringing our customers the finest quality products what makes us unique and outstanding.” Recently, Golden Harvest was recognised in the UK Enterprise Awards 2022 and bestowed with the prestigious, and well-deserved title, of Best Specialist Organic Food Brand – London. This is something that Madan and his team are exceedingly proud of and is testament to their hard work and dedication over the years. Contact: Madan Konakandla Company: Golden Harvest Organic Foods Ltd Web Address: www.goldenharvestuk.co.uk Email: Madi@goldenharvestuk.co.uk
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