170 | UK Enterprise Awards 2022 The Tech sector continues to grow exceptionally, breezing past expectations at every turn. Staying on top of the latest innovations, networking with the rising stars and industry’s mainstays, or celebrating the latest advancements is surprisingly tricky. At least for those unaware of Digital DNA and its ability to spotlight all the above, and so much more. Digital DNA is a media, publishing, and events company focused on supporting the tech industry’s growth. It does this by helping local tech communities reach their global ambitions and has done so since 2013. It has established and hosted the largest tech events in Northern Ireland to showcase the growth and prominence of the global tech industry. It has spent years working through a wide range of events, publishing titles, and media content (including video content, podcasts, and webinars) – inspiring and celebrating various innovations and their visionaries. Its mission is simple: to encourage and support the growth of tech companies to keep digital technology at the forefront of people’s minds. It does this by working with a wide range of stakeholders, including indigenous tech companies, start-ups and scale-ups, major multinational corporates, academic institutions, and public sector organisations. It accomplishes its mission by hosting events and activities that welcome the brightest minds from all areas of the tech and business community. Digital DNA works with region-leading tech talent, investors, multinational and indigenous companies, and those genuinely interested in the world of technology. It also collaborates with those looking to explore what is possible as well as what the future looks like. Its mission is to connect – and connect with – changemakers tackling the significant challenges that face businesses and society. Digital DNA is unapologetically different. Clients don’t find stuffy, academic-style talks or deep technical and theoretical jargon when working with this team. Over the years, it has built an exciting reputation for hosting energetic and vibrant events that create unique opportunities for people to build new relationships, do Best Tech Sector Media Production Business 2022 Jun22400 business, and share ideas that are transforming the world we live in. Even culturally, Digital DNA hosts a team of naturally curious individuals who challenge the status quo. They look for innovations and technologies to help it better understand what is happening in the broader tech sector and stay ahead of the curve. However, the pandemic was a time for a pause to take stock of where it was going as a business. Rather than a pure events business, it developed a robust publishing and content arm that it continues to develop. It also rolled out several dedicated publications during the pandemic, including a research-based publication for top start-up companies in a specific region and digital magazines accompanying events that complement the video content. Unlike competitors, it doubled its content creation and production capabilities during this period. It upskilled the team across various disciplines, including video production, live streaming, and motion graphic design, to enable better storytelling. Before Covid, it also developed a strategy to build its website into a news platform. This required a significant investment, but the onset of Covid brought this development in-house and rolled out a new venue in March 2020. This has continued to be developed with an average of 6-10 news articles per week now being published. Digital DNA plans to roll out a new range of regional events to provide the social infrastructure for tech ecosystems throughout the UK and further afield. Its first expansion will occur late into 2022 in Glasgow, followed by further expansions into Dublin and North America in 2023. 2022 also saw its first acquisition, with plans to make further complementary acquisitions in 2023 to help expedite its growth. The tech world is ever advancing and Digital DNA mimics this with growth and adaptations of its own. It stormed through what could have been a devastating period for an in-person events company to come out in a stronger position than before. All whilst providing even further value for its clientele – and the industry – through its everexpanding offerings. With its upcoming events in September and October, the Best Tech Sector Media Production Business of 2022’s year is far from over. It is sure to be an impressive preamble to an even more exceptional 2023. Contact: Simon Baille Company: Digital DNA Web Address: https://digitaldna.org.uk/
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