81 | UK Enterprise Awards 2022 the whole of the United Kingdom. But it is also popular across the globe. “This is largely due to the preserved sentiment from the brands origins of crafting watches with quality materials and testing to ensure each timepiece can withstand the rigors of everyday life,” they say. Rotary boasts a broad range of superbly designed classic watches, aligned into family names reflecting the brand’s British roots: Windsor, Oxford, Cambridge, Henley, Kensington and Greenwich and for 2020 Rotary introduced Heritage, a nod to the brand’s 125th anniversary. Rotary launches new ranges twice a year and new for 2022 is Regent Special Edition, a premium sports timepiece collection that is optimised for precision and performance. Regent echoes Rotary’s innovative watchmaking past and is on track to becoming an iconic family within the Rotary Watches core range. Today Rotary is located in London’s trendy Clerkenwell, where all watches are designed inhouse by its very talented in-house design team with the moto, Original British Design. “Our watches are all designed in London and we are proud to display British Design on our dials,” the spokesperson continues, speaking of how the brand differentiates its products from others in the market. “We have always prided ourselves on offering the consumer unbeatable value for top quality product – we use Sapphire glass and 316L stainless steel. We support all of this with our 2+1 guarantee, and our top-notch service offer. Our retailers can expect excellent margin performance, super-fast delivery in the UK to the trade, and a parts and service offering that prides itself on quick turnaround and great value.” Like all businesses, Rotary felt the impact of the pandemic although the firm quickly learned to pivot and focus its attention to online sales, as did many others. But opportunity was also born out of the Covid-19 situation and the pandemic prompted Rotary to build a brand-new website which, moving forward, will primarily serve as a brand platform to showcase new watches and offer hints and tips about buying watches. Since 1895, British designed heritage watch brand Rotary has crafted accurate, reliable and high-quality timepieces that have been cherished from one generation to the next and has consequently developed a reputation for quality in horology around the world. We profile the company in the wake of it being recognised in the UK Enterprise Awards 2022. First originating in Switzerland the brand moved its headquarters to the United Kingdom in 1905. Today the brand stays true to its historic values of craftsmanship and is rightfully proud of over 125 years in watchmaking. Over the years Rotary has achieved true horological feats that have been treasured and housed within an archive. “Heritage is a powerful commodity,” a spokesperson for the brand explains. “It brings with it the reassurance that the watch you buy is a reliable product that has been nurtured through decades of manufacturing know-how gaining consumer loyalty along the way. We use our heritage as the core of our design ethos and we think this connects with our consumers who appreciate the value their timepiece holds within.” Over the years Rotary has developed and maintained a wide retail partner base including major high street retailers such as John Lewis, F. Hinds and H. Samuels as well as online and independent jewellers nationwide. As one of the most recognisable brands in the UK, Rotary watches can be found in all major towns and cities nationwide, in fact, you can find a Rotary watch on pretty much every high street within Watch Brand of the Year 2022 Apr22259 “We are always pushing the limits of our capabilities as watch manufactures, upgrades in our in-house design studio have kept us at the forefront of creativity with new 3D prototyping machines and screen sketching to enhance our CAD flexibility.” Consisting of a small, friendly, and efficient team ensures that Rotary delivers design all the way to production and on to its valued customers and consumers. This requires communication and a dedicated group of people. The Sales Team constantly feedback from their regions at home and abroad with trend analysis and the Marketing Department controls the output of the visual brand identity with a balanced mixture of creativity and structured integrity. It is this ‘finely tuned machine’ approach that has helped Rotary to become an iconic British brand, and to be recently recognised in the UK Enterprise Awards 2022, receiving the prestigious accolade of Watch Brand of the Year. But what does the future hold for one of the nation’s favourites? “We have had to learn to adapt, and we are extremely pleased to announce the launch of the new Rotary website. We also embarked on a two-year partnership with Prostate Cancer UK in 2021 we are continuing the partnership with a new donation led watch in 2022 in collaboration with a TV personality!” Contact Details Company: Rotary Watches Ltd Web Address: www.rotarywatches.com
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