UK Enterprise Awards 2023

May23093 Rice Cookers Retailer of the Year 2023 Nowhere in the world does rice quite like Asia. It’s mastered the art of concocting the fluffiest, tastiest results to partner any dish, and it’s what makes some popular Asian platters so sought after across the world. Unfortunately, it seemed almost impossible to replicate the same textures and tastes that Asia has mastered within the UK, and, as a result, Yum Asia was formed. Following the realisation that there was no possible way to effectively cook rice in the same way that’s presented at restaurants and within Asian cuisine, Yum Asia set out to provide the UK and Europe with a means to bring the taste of rice into the comfort of their own home. What began as a way to introduce Zojirushi premium rice cookers to this country soon became the one-stop platform for all of your rice cooking needs. From rice cookers of a variety of sizes, to ingredients, accessories, and care kits, Yum Asia has developed a way to consistently make mouth-watering rice at home, without having to break the bank in order to do so. It has fully invested itself in collating the best of the best in terms of rice cookers, and presents its customer base with a range of options to suit individual needs. Whether you need a way to produce rice for a large scale of people, or are living alone and simply want to throw together a quick rice dish, the myriad of sizes and cooking capabilities is what makes Yum Asia’s selection truly special. It understands the need for variety in a way that some other retailers simply don’t, and has sought to ensure that its selection can cover the requirements of any type of person. So long as you’re looking for a quality means to cook rice, Yum Asia’s catalogue will serve you well. Of course, cooking rice doesn’t just end with the cooker itself, and Yum Asia has adapted its range alongside this fact. Not only does it give customers the opportunity to replace or increase your accessories, but its wide array of rice options guarantees variety throughout your rice-based dishes. And, if you still aren’t sure what product you believe would suit you best, Yum Asia also has a fantastic customer service system that’ll guide you through any enquiry. Though its range is varied, Yum Asia has placed a resounding emphasis on keeping its collections small, but powerful. It doesn’t want to extend its reach too far, and instead seeks to enhance the products it already has within the business. As a result, it’s able to consistently innovate, all to uphold its unrivalled quality of rice cookers. In addition, this self-limitation grants Yum Asia with a unique opportunity to truly connect with customers in the form of pre and post sales services. Yum Asia’s star-studded reputation simply can’t be ignored. Its products are of the utmost quality, whilst still remaining affordable, and only comprised of the best materials possible. Now renowned through the UK, Europe and the USA, it’s made its mark on the culinary industry, and is used by professionals across the country. Yum Asia recognises the detrimental impact that dishonesty can have on a customer looking to invest in something they’re truly passionate about, and therefore encourages an admirable transparency that really sets them apart within the industry. Nobody is more deserving of this award, and we can’t wait to see how Yum Asia continues to supply the UK, Europe, USA and, soon, further afield in South East Asia with the best possible rice cooking options there are. Contact: Donna Benson Company: Yum Asia Web Address: https://yum-asia.com/uk/

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