151 | UK Enterprise Awards 2023 Apr23397 Best Creative Communications Professional 2023: Sharon Goble Sharon Goble is a storyteller. That might seem a touch simplistic when you learn everything she is achieving through her company If….Media, but it encapsulates her passion and creativity for her work. Following her recognition in the awards, we spoke to Sharon to find out more about her history, experience and expertise. It’s a wonderful thing when you see a person capitalise on their talents and wealth of experience to reinvent themself. If the modern world of business has empowered one trend, it is that, and all industries are better for it. Based in Devon, If…Media has become a stalwart on the greater communications, PR and media landscape. Considering the competition, that alone should be impressive, but that is just the tip of the iceberg when it comes to Sharon and her work. “If... Media aims to help organisations reach their desired audiences, be that the media, customers, supporters or other stakeholders. Using pictures and words effectively is at the heart of everything I do.” Using pictures and words has netted Sharon a client list that includes the University of Oxford, the MET Office, the NHS, and others - but let’s break all of this down and start at the beginning. “My USP? I think being adaptable, approachable, personable, and good at what I do are qualities my clients value. Maturity has its benefits!” As a creative communications professional, Sharon has accumulated years of experience in journalism, broadcasting and PR, and credits her time at the BBC and ITV with laying much of the foundation for the path that would eventually lead to the creation of her own company. Journalism and broadcasting are notoriously difficult to thrive in, as chaotic and reactive as they can often be, and it speaks volumes that Sharon emerged with all the skills she would need to flourish independently. Today, If….Media specialises in helping businesses and charities across the South West and elsewhere to tell their stories across a plethora of different platforms. “My work includes creating targeted pitches and press releases, impactful feature articles and opinion pieces, stand-out award nominations, engaging videos, advertorials, web copy and other online content, also media relations and media training to maximise TV, radio and print opportunities. My network of contacts and nose for a story ensure I achieve a regular ‘drip-drip’ of positive PR for my clients - a mix of charities, public and private sector organisations, and businesses of all sizes,” Sharon adds. Variety in her work has prompted Sharon to become a ‘master of all trades’, showing a flair for agility and flexibility to create whatever her clients need to see success. Given the rapidly changing media landscape in recent years, this has also put Sharon in good stead to capitalise on the latest trends, and judge what is the most effective and cost-effective way to help her clients tell their stories. Equally, Sharon has a nose for news, and what will gain momentum. That sort of talent is invaluable for many, and her clients have surely benefited. “Working across a diverse portfolio of projects and sectors demands agility and flexibility. I enjoy this variety and the challenge of getting to grips with interesting issues, particularly those relating to health and well-being, the environment, education, architecture and the built environment, and the Arts and creative industries. “I enjoy getting to know people and finding out what makes them tick and, of course, getting results for them. It’s a compliment when an organisation you work with treats you as a valued team member rather than an external consultant. I work with some incredible people,” Sharon explains in more detail. Ultimately, Sharon enjoys the success she has achieved so far, and while If…Media has every ability to grow to even greater heights, she has no desire to expand on a significant scale. Naturally, there’s a strength and personal contentment in striving to maintain a pace that emphasises consistent high-quality services over monetary benefit, as Sharon discusses. “My sons, who are doing business at A-level, want me to grow If... Media into a multinational agency, but that’s not my dream. I’m happy being a micro business that survived the pandemic and being able to live in a beautiful part of the country. I’m pleased to say I’ve taken on interesting new clients since then and have a work-life balance that suits me just fine.” All in all, this year has yielded continued success for the company, as Sharon concludes in her closing comments. “I’m enjoying collaborating with a fellow freelance PR on a recent account for a leading training provider for healthcare professionals who want to work in austere and challenging environments. It’s a lovely endorsement and recognition of the service I provide to win the UK Enterprise Award for Best Creative Communications Professional 2023.” Company Name: If Media Ltd. Contact Name: Sharon Goble, Director Address: Exeter, Devon Web Address: www.if-media.co.uk Contact Email : info@if-media.co.uk Telephone Number: 07831 695913
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