219 | UK Enterprise Awards 2023 Jun23014 Best Corporate Service Provider 2023 - Isle of Man Affinity Group Limited provides a personal approach to corporate, digital, and private wealth services. The company, first established on the Isle of Man in 2004, began by assisting high net-worth clients with yacht and aircraft structuring. As Affinity Group’s reputation for its exceptional level of service grew, so did its appetite for diversification into other sectors and locations. We take a look at the services Affinity Group offers today with its Head of Group Marketing, Alan Davies. Trusted to manage over £2 billion worth of assets across the world, Affinity Group is a corporate service expert in yachting, aviation, and e-gaming for both private and corporate clients. With offices on the Isle of Man, Malta, and the Cayman Islands, the company has the expertise and experience to support its clients across a wide range of corporate and fiduciary sectors. Alan tells us, “Our unique selling point is our personal approach. We assign a dedicated team member to each client. This ensures we are responsive and efficient at meeting each client’s needs as well as providing close support and guidance by understanding their objectives and long-term goals.” The bespoke and tailored services that Affinity Group offers have led to the formation of solid longterm relationships with its clients, some of whom have been with the company since the beginning. Having already expanded into such areas as commercial and residential property in 2019, Affinity Group’s new and dynamic leadership team had big plans. The team adopted a diversification strategy, exploring new niches and emerging sectors such as e-gaming and fintech. Since then, Affinity Group has seen substantial growth in the e-gaming sector and is now a leading corporate service provider for gaming in the Isle of Man. The team also handled major crypto acquisitions and assisted with the first token software supply licence on the Isle of Man. The culture at Affinity Group embraces open, honest communication, empowerment, and a collaborative working environment. The management team focus on developing new initiatives to reward employees, promote recognition, and ensure that everyone feels valued and appreciated for their hard work. Alan says, “Our happy workforce shapes our company and the level of service we provide. That’s why our core values are communication, honesty, and trust. We always ask our team for feedback; this shows us what’s working well or how we can improve. We make sure employees giving feedback feel valued and heard. We want our team members to be ambitious and reach their potential. It’s important to us that they feel supported to develop their knowledge, which in turn, enhances our service to our clients.” Affinity Group’s approachable and friendly ethos sets the company apart from its competitors and has led to a consistent stream of referrals. This has been the key driver behind the organic growth of the company. Alan explains, “Our focus is mentoring our team and providing the right support. As a young, fastgrowing company, there are many opportunities at Affinity which offer team members huge potential for progression. Our leadership culture centres around investment in our people and their personal career journeys.” Looking to the future, Affinity Group intends to continue its growth by providing clients with efficient solutions across its three jurisdictions. Alan says, “Since expanding to the Cayman Islands in 2021, we have grown our portfolio of yachting clients significantly. This has established our position in the sector. We’ll continue to build our network of intermediaries and new clients. We plan to continue to develop our position in the yachting space as well as explore other sectors in the Cayman Islands.” He continues, “We’ve begun to establish our position in the fintech sector and have been accepted as a member of the Blockchain Association of the Cayman Islands. Our performance in e-gaming in the last year has led us to assist huge global brands with our corporate services. We plan to continue to drive this organic growth in the sector in the following year. We also hold a first-mover advantage in the newly legislated medical cannabis sector on the Isle of Man. We’re working with pioneers in the industry and transforming the market in the Isle of Man.” To find out more about how Affinity Group can help you or your business, please visit the company website. Contact: Alan Davies Company: Affinity Group Limited Web Address: https://affinityco.com/
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