50 | UK Enterprise Awards 2023 May23009 Leading Experts in Digital Strategy & Consulting 2023 Neat are a creative digital agency that specialises in web design, brand strategy, digital marketing and social media. But there’s far more to the company than that. We spoke to Managing Director Declan Maltman to find out how the team have flourished despite incredible competition in this ever-evolving industry. There can be no overstating how much demand and thirst there is for expert digital services. Which is impressive, considering that the industry is thoroughly saturated with talent and no shortage of options for those looking to level up their offerings and presentation. Of course, the focus is on expert services, and there are many who fail to meet the ever-accelerating pace of the sector. It takes something special to thrive, something that automatically distinguishes your business from a literal crowd made up of thousands of other alternatives. When a company manages to stand out, you have to pay attention – because, chances are, there’s something truly special about it. Enter Neat. With a colossal client base over some 48 different countries, Neat has become a Goliath on the main stage, with all signs pointing to further expansion and further success down the path. For Declan, the key to success lies in building a rapport with clients, and forging strong partnerships. “The pillars of the company are based around the idea of building trust, not pitching. We take the time to get to know you and your business, we understand your unique needs and tailor our services to fit them. We also endeavour to follow the ethos of ‘Bold Moves, Big Impact.’ Our team of experts is constantly exploring new technologies and techniques, and thinking outside the box to create solutions that are both effective and memorable. “Equally, we understand that the success of your business is our success, and we’re committed to working closely with you to achieve your goals. We take the time to understand your business, your values, and your vision for the future, so we can develop digital strategies that align with your goals.” Through all of this, Neat has built a reputation for delivering results for its clientele, whatever they may require to experience incredible success of their own in this ever-digitised world. But let’s talk about that ever-digitised world for a moment. As aforementioned, there is only an increasing demand for personalised websites and fully formed brand identities that best utilise an online landscape of opportunity. That’s also far from the only trend shaking the industry. Neat endeavours to stay apace with it all. “There’s so much demand for personal experience-driven content - this includes personalised content, tailored messaging and overall more meaningful connection with their audience. There’s also growth in high quality video content, with clients investing in video production, including explainer videos, social media content, brand stories to engage audiences. Moreover, there’s rise in influencer marketing. Using micro influencers to showcase services or products has become even more popular to help businesses reach their targeted audiences and build trust through authentic endorsements. “Of course, there’s a new development in the space too - artificial intelligence (AI) and AI- powered tools and automation are being used to streamline processes, personalise marketing campaigns and analysis data for better decision making. We need to stay on top of the latest trends and technologies, adapt our approach and provide innovative solutions to meet our clients’ evolving needs.” It is probably no surprise to learn that Neat approaches its internal culture and recruitment with all the diligence it approaches its clients’ businesses. Of course, experience can only go so far here. Having a drive to perform at the highest level is key to nurturing Neat’s team and work. “We never hire based on experience alone. Being creative is vital, but passion and drive are at the top of our agenda when seeking new team members. No idea is a stupid idea, and we encourage an open discussion working environment to help nurture ideas and grown. We’re constantly on the lookout for talent and personalities that can greatly enhance our workforce.” With all of these elements in place, Neat and Declan have created something very special indeed. In an environment which is incredibly competitive and, equally, rife for disruption, creativity and innovation, Neat has forged a reputation which few can match. Perhaps surprisingly, Neat’s imminent plans lie in cultivating a stronger presence in its immediate locality, as Declan explains in his closing comments. “We have exciting plans and projects in the pipeline. While we have been fortunate to work with large clients overseas, we are eager to expand our presence and forge strong partnerships with local businesses in Ayr and the surrounding areas. In the next year, we envision reaching out to even more businesses we admire, collaborating on impactful projects, and making a positive impact in our local community, really expanding our business along with our clients. “As for 2023, we are optimistic and enthusiastic about what the future holds for us. We embrace the opportunities and challenges that come our way, and we look forward to the growth and success that await us. Stay tuned as we continue to deliver exceptional digital solutions, nurture client relationships, and make a difference in the digital landscape. 2023 promises to be a year of exciting ventures and achievements for Neat.” Company: Neat Contact: Declan Maltman, Managing Director Website: www.neat.digital
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