UK Transport Awards 2023

34 | UK Transport Awards 2023 Feb23332 Best SME Airline Group 2023 (Western Europe): Air France-KLM & Best SME Airline Loyalty Programme 2023: bluebiz This year, the Air France-KLM group is celebrating two important milestones. While Air France marks 90 years since it first took to the skies, KLM Royal Dutch Airlines is celebrating 104 years. The combination of these two milestones, represents almost two centuries of experience in connecting passengers, businesses, and goods around the world. This experience has helped the group become a major player in international air transport. Air France-KLM fly from 17 different departure points across the UK, offering passengers a wide range of worldwide destinations via their hubs at Paris Charles de Gaulle Airport and Schiphol Amsterdam Airport. And by being a member of the SkyTeam alliance and forming a transatlantic joint venture with Virgin Atlantic and Delta Air Lines, they cover almost every corner of the world. The group prides itself for having one of the youngest fleets in the aviation industry. They are constantly investing in new aircrafts, such as the Air France’s Airbus A350 and KLM’s Boeing 787, these are known to be some of the most fuel efficient and environmentally friendly aircrafts in the sky. A modern fleet allows them to offer their customers greater comfort and significantly reduce their noise footprint to improve life for locals residing near airports. In addition, upgrading the fleet with cleaner and more fuel-efficient aircraft is the primary focus of the group’s decarbonisation strategy. Over the years, the group has developed a deep understanding for customer needs. They recognise that a person going on holiday has different requirements to someone who is flying for business. This led to the introduction of their SME loyalty programme, bluebiz. Bluebiz is Air France-KLM’s loyalty programme for SME’s, which has been awarded the title of the Best SME Loyalty Programme for five consecutive years by SME News magazine. The programme offers its clients blue credits, which are accumulated from each ticket purchase. Blue credits can act in the place of cash when it comes to booking a flight – so long as you have the correct amount of credits, you can utilise them to get your flight completely free. It benefits company’s looking to save money on their business trips. Thankfully, the calculations are easy to make, with one blue credit equalling to £1. As a bluebiz member you can expect to enjoy benefits such as more flexible ticketing deadlines and the option to change the name of the traveller, if needed. Full flight? Travellers have a guaranteed seat in Economy Class on long haul flights, you also get priority boarding. Furthermore, if a traveller is a member of the Air France-KLM individual loyalty programme, they can earn Flying Blue miles while their company earns blue credits. Air France-KLM’s joint venture agreement with Virgin Atlantic and Delta Air Lines, allows passengers to also earn and redeem blue credits when flying to the US with Delta Air Lines, or on Virgin Atlantic’s worldwide network. When it comes to loyalty programmes for SMEs, bluebiz offers worldwide connectivity via its partner airlines and a host of benefits to make sure that businesses can reach the world and enjoy flexibility and savings when travelling. It is truly a programme that is there to help businesses reach their global potential. To enrol and become a bluebiz member for free, visit Contact Details Company: Air France-KLM Web Address: Air France-KLM and bluebiz win top SME News awards