The Person Behind The Product: The Growing Retail Power Of Influencers0

• Business News, People
• 20th January 2020

Gone are the days when shoppers relied on word-of-mouth recommendations or were influenced by a more traditional TV, radio or newspaper advert before buying a product. Now with over 3.2 billion social media users worldwide, it is faster and easier than ever to market to consumers – and savvy influencers are taking full advantage, according to leading agency Influencer Matchmaker.