Growing a business is harder than ever at the moment, but don’t give up. Marketing is a test of endurance and stamina and “in any moment of decision the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing.” (Theodore Roosevelt)
There are many ways to improve your phone marketing efforts. Some of the most effective approaches, especially for a small business, are actually quite easy to do and can have great results. It's a bit of a challenge to get your business recognized by the large companies that are used to mass advertising campaigns, but there are great ways to go about it. This includes phone marketing. With that said, here are a few ways you can improve your phone marketing efforts.
Wondering how to adapt your SME business to a low emission future? Have you thought about switching to electric vehicles? Have you already started thinking about it or need some more information?
The most successful PPC landing pages all share five important features. Each of these are used to encourage the audience to a call to action that leads to conversions again and again. Landing pages need to be well thought out so that they don’t simply grab attention. They need to offer the audience value. They should be reassuring, clear, and easy to navigate.
Welcome to the Q3 edition of SME News magazine. These past few months have been a challenging time for many, with restrictions being eased then implemented, it has tested the capabilities on how firm’s handle unexpected obstacles.
Welcome to the Q2 issue of SME News. And so we’ve reached the re-opening stages of this lockdown, tentative though it may be. With the next few days bringing about a host of business-related openings there is the expectation that we’re truly emerging out of the other side. Albeit, without many of the ‘normal’ expectations we have. It’s been a baptism of fire for businesses new and old, in a truly unprecedented situation that no one could really predict or wholly prepare for. This issue will then focus on the optimism presented by the unknown future. Even if we do have to backtrack and return to more distant times, we will be more prepared and knowledgeable about what to expect. We’re experienced now in it all. Lessons have been learned, and companies up and down the country will be better equipped to grow and thrive in less-trying times. Onwards and upwards. So, whenever you have the time, sit back and take a look at this issue. We’ve focused on a select number of SMEs that are looking at becoming better, more resilient and more robust in the months and years to come. In the meantime, we hope you stay safe. We’ll be here next quarter to give you the latest in UK SME news.
But, the focus of this issue isn’t the pandemic. In light of International Woman’s Day, which already seems like a lifetime ago, SME News wanted to spotlight the work of women-owned companies who are driving industries and shifting paradigms. So, let us focus on something positive. Let’s look at the female pioneers and disruptors who are shaking the world of UK business and beyond.
Genius Marketing, our front cover for this edition, has swiftly gathered a burgeoning client base through its creative and compelling services. Marketing companies are seemingly everywhere these days, all promising ‘best in class’ solutions to a whole host of prevalent problems. For SMEs it can be difficult to figure out how a marketing firm can benefit their operations. Genius Marketing dispels concerns in an instant with actionable, achievable and effective brand solutions for SMEs, regardless of where they are on their ‘business journey’. We profiled the firm to find out more.