Companies have been marketing their business in weird and wonderful ways for centuries, but, in 2019, what is the best way to draw in, and retain a solid customer base through strategic marketing. For example, when you think of Nike, you think of ‘Just Do It’, when you think of McDonalds, you think of ‘I’m Loving It’. Here, with the help of Lookers, who sell a range of vehicles, such as the Ford Transit Connect, we examine the best ways to market your business.
Leeds based brewery, North Brewing Co, have teamed up with ice cream innovators, Northern Bloc to create a brand new sour beer that pushes the boundaries of taste, flavour and colour in the beer world. North Brewing Co have been renowned for their brightly coloured Triple Fruited Gose beers, since adding them to their range of limited-edition specials in March 2018.
Staff members will become unmotivated as they are unable to fulfill their role to their potential. The results which come of training your staff to a sufficient level may appear to be inevitable. However, don’t take them for granted; they can prove particularly costly!
The probability of selling a product or service to an existing customer is 60-70%, with 65% of a company’s business said to come from existing customers. Here, we will look at exactly what it is that makes customers stay loyal to a brand.
You might have noticed that SME News has a new and improved look. Like many of our inclusions, we realise that, sometimes, it pays to drop the old in favour of the fresh, offering an injection of vitality when you need it most. After all, a new image, a rebrand, can be that crucial element to unlocking further growth: entering a different market segment, revitalising social media engagement or attracting more customer footfall. Whatever your industry, a strong brand is utterly essential.
Befitting the season, this issue we focus on the idea of fresh starts and new growth.
2019 has delivered its own share of problems for SMEs across the UK, with 2019 looking to be no different.
The key for SMEs enduring success in this economic climate is in the adoption of a client-centric and bespoke approach.