17 | Legal Awards 2022 Most law firms struggle with marketing. Yet, whether it’s time, strategy, or understanding of tech, a lack of effective marketing can be the difference that makes or breaks a firm. Thus, emerges Legmark Ltd. Regarded as the Most Innovative Legal Marketing Agency in the Northwest, Legmark offers a range of services to support firms with their marketing – to be found simply on Google, social media platforms, email and more – enriching a brand to enhance customer reach and retention. Established to support other firms to become more successful in their field of business, Legmark Ltd provides fully comprehensive services like SEO (search engine optimisation) to make it easier for places like Google to notice a website and make it more accessible to potential clients. Additionally offered in its range of service is website design, email marketing, social media marketing, PPC (pay per click ads on Google), social media paid ads, SMS marketing, and more. With a better-marketed brand, a firm can help make a name for itself in the act of assisting its clients. Expanding on the legal sector in regard to modernised technology, Director Sam Borrett adds, “The legal profession finally realises they need to embrace digital marketing - if they want to generate profitable work at lower acquisition costs. It seems Covid was a catalyst for this when traditional/offline marketing methods were curtailed. As a result, our business grew rapidly during the lockdowns and continues to see strong growth as more firms realise the potential of highquality digital marketing and SEO.” While the effects of the Covid-19 pandemic have shaken a lot of industry sectors to the core, Legmark has been struggling with a different challenge, affecting the nature of its own business, which is the ongoing education for law firms around digital marketing. “The biggest challenge we face is the We still see that law firms struggle with procurement in this area as they often don’t have sufficient knowledge and experience to make the right agency hire,” explains Sam. Because of this, Legmark ensures its success by providing nothing less than exceptional services for the clients it has obtained during the pre and post-Covid days. In doing so, the firm spends a significant amount of time analysing data from several sources to ensure that the plans needed to be put into place work flawlessly. “We tend to focus on the quality of leads to ensure that the law firms we work with get the biggest returns on their investments. Additionally, we have started to put a lot of focus on building our own data tools to help interpret that information more clearly, so it’s more accessible to law firms. Data analysis shouldn’t be complicated; it’s your business; understanding what’s going on should be accessible, and that’s what we’re now working on with these new products,” adds Sam. Moreover, in order to provide the most effective and best possible service to its clients, the company must understand the offering of its clients. That way, Legmark can focus on the most relevant service that needs to be marketed to increase digital reach. Sam expands on this point, stating, “The most relevant and vital area to focus on is what our clients need and what problem they have that we can solve. That’s why we normally start by offering an ‘initial diagnostic’; that way they get to see the full picture of what’s working, what needs improving, and what’s doing them harm in terms of their website and marketing efforts.” Currently, for Legmark, the innate focus at the moment is its overall service – how it can improve and excel in regard to industry standards and personal offerings. Therefore, the firm has decided to expand its team, its marketing audit offering and has created new tools to help clients better understand what impact their marketing is having on their business without all the jargon, tech confusion, and high price tags. Adding his final thoughts, Sam explains an additional focus for the company, saying, “Over the next few years, marketing will continue to shift from service to education, and we want to make sure that the law firms we serve are right at the front of this change so they can benefit from its impact.” With plans to increase its exceptional offerings and its recent recognition as the Most Innovative Legal Marketing Agency in the Northwest, Legmark is successfully leading the industry and paving the way to support other firms to reach the same level of achievement. Company Name: Legmark Contact Name: Sam Borrett Web Address: https://legmark.com/ Contact Email: hello@legmark.com Mar22456 Most Innovative Legal Marketing Agency - North West
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