Northern Enterprise Awards 2022

102 | Northern Enterprise Awards 2022 Most Innovative Food & Drink Marketing Agency 2022 - North Yorkshire Combining your passions to find your perfect career sound like a dream. But for Lizzie Turner, Managing Director of Peachy Digital, her dream has become a reality. As an enthusiastic home cook and experienced marketer, the chosen specialism of Peachy Digital was no accident. Lizzie, who describes herself as a keen foodie and lover of country life. When she’s not busy crafting creative marketing campaigns for clients, you’ll find her in the kitchen or out walking with her family. Peachy Digital came to life in January 2020. Lizzie, who already had 11 years of marketing experience under her belt, decided to go take the leap into entrepreneurship. Of course, founding your own company means you get to handpick your team, too. Lizzie is joined by Account Executive, Lindsay Fletcher; Content Marketing Executive, Chloe Turner; and Food Consultant, Lee Majhen-Todd. Two canine characters who also feature front and centre at Peachy Digital are Bruce and Ralph. Responsible for mischief and cuddles in equal measure, the pair certainly keep the rest of the team on their toes. Providing a range of marketing tools to both local and national customers, Peachy Digital helps clients to promote their products and services far and wide. Lizzie tells us, “We work in a way that’s relaxed and friendly whilst remaining completely professional. You won’t find us in power suits, but you can be sure we’ll develop high-quality marketing communications that work towards our clients’ business goals.” Strategy and planning are the fundamental starting points of any marketing campaign. Peachy Digital works with its clients to understand where they want to be, how they are going to get there, and who they should be targeting. Detailed audits of the client’s business, their industry sector, and their competitors help the company to identify opportunities and develop detailed tactics. Peachy Digital can take care of all aspects of PR for its clients, too. Finding ways to build the brand and profile of each company and communicate them to the wider world is where the company really excels. Lizzie says, “We develop PR strategies that deliver against each business’s objectives. They’re designed to support a wider marketing strategy. It’s all about finding opportunities to share the story, successes, and values of our clients with their most relevant audience. We help build the profiles of key people in business, too. We love highlighting the amazing work they’re doing and helping them to support initiatives in their industry.” The final piece of the puzzle is, of course, social media. The company takes care of content marketing for websites and on all major platforms for its clients. In today’s busy world, audiences and loyal customers expect to be updated. Having Peachy Digital in your corner could be a crucial piece of that jigsaw. It offers regular blogs, social media posts, paid advertising, newsletters, and opinion pieces that help each business build an online personality. Meanwhile, instead of sending Christmas cards this year, Peachy Digital is making a donation to County Durham and Darlington NHS Foundation Trust (CDDFT). Lizzie and her colleagues are also supporting a Christmas single released by the CDDFT Charity Choir, titled ‘Here For You’. Find more details about that on the Peachy Digital blog. Contact: Lizzie Turner Company: Peachy Digital Web Address: Digital marketing agency, Peachy Digital works with clients across a range of sectors in the UK. The company specialises in food and drink marketing without ‘the fuzz’. Keeping marketing jargon-free, the company concentrates its efforts on defining strategies that deliver.