33 | Q4 2021 Founded by Selin Persentili, SP Brand Management provides a vast array of services, including brand management consultancy to design management, photography, and videography. Persentili, an alumna of WPP, has professional expertise in strategic partnerships and integrated brand communications, including branding, advertising, digital, traditional, event marketing, and PR. Boasting an impressive portfolio, Selin has worked and collaborated with household names and brands across a variety of industries, such as Microsoft, Citibank, and AT&T. Indeed, over the past two decades, Persentili has contributed her expertise to destination, fashion, and luxury lifestyle brands, which has led her around the globe. SP Brand Management is an independent, strategic, multi-disciplinary brand management consultancy and global trends and insights advisory company. Working on a variety of projects, from London to New York to Dubai and to Istanbul, the company specialises in sustainable lifestyle, destination, fashion, and wellness brands. Persentili is well known for making strong and long-lasting brand connections. It works with corporate brands as well as independent brands as it takes local brands to a global arena. With clients ranging from innovative start-ups to established businesses, SP Brand Management offers a varied portfolio. It has established a digital film platform called MUBI, and it works with luxury fashion brands like Marie Chantal, and luxury destination brands like Saadiyat and Lulu Island. Wherever SP Brand Management goes, a line of impressed clients can be found in its wake. Operating under three key sectors, strategy, Providing Positive Impact Communications for Global Brands management, and design, SP Brand Management offers an array of services that can be tailored for each brand. Acting as a partnership with the client, SP Brand Management primarily works as a consultant and advisor to develop a plan for growth. Furthermore, it provides an in-house brand communications department, which manages the entire strategic and design process. From brand evaluations to web design and film making, SP Brand Management aims to make the process simple, guiding its clients through a streamline, high-quality service from start to end. Passionate about making a positive impact, SP Brand Management leads a client-centric service, believing that by forging long-term relationships it will form a community of ambitious brands. To SP Brand Management, the branding is its own life form, embodying all information connected to the company and its products. Brands have the power to change people’s behaviour, feeling, actions, and outlook. It is with this firmly in mind that SP Brand Management’s mission is to make brands glimmer amongst the competition. As always, SP Brand Management approached its client Kiss the Hippo with its senses fully in gear. It positioned this sustainable coffee brand with absolute pride and unparalleled skill so that it could become the UK’s first carbon negative coffee company that not only provides excellent coffee, but it also helps the planet. For its efforts as well as working with Founders Forum known as the “Davos of Technology and Media” empowering entrepreneurs for their event in Istanbul, Wired magazine named Selin as the global brand consultant to work with throughout the funded startup eco-system. By working in this way, SP Brand Management both inspires and empowers purpose based brands, whilst encouraging flawless strategy that merges sustainability, wellness, and integrity throughout its work. Further expanding its diverse portfolio, the company has recently undertaken projects with Leading hotels of the World and Haute Retreats around the globe. Haute Retreats representing a rising trend within the hospitality industry, becoming the go to trusted partner for travellers looking for a luxury private get-away. Through delving into this new trend, SP Brand Management has greatly expanded its client base, adapting to the new, flourishing market within tourism and wellness travel. For the future, SP Brand Management is looking to extend its many projects in line with its own extremely high standards. Its clients are in for a real treat when they choose to work with this superior advisory firm. Contact: Selin Persentili Aral Email: info@sp-branding.com Company: SP Brand Management Web Address: http://sp-branding.com/ Jul21486 SP Brand Management is a leading brand management consultancy and global trends and insights advisory. Winners of Leading Specialists in Brand Experience Strategy, 2021 – London, SP Brand Management offer a unique service that aims to positively impact its clients and their consumers. From agency relations to visual identity, the company offers a variety of services that can be tailored to its clients’ unique needs and requirements.
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