34 | Q4 2021 Leading Specialists in Sales & Demand Generation 2021 – Hampshire Based in Havant, Hampshire, Kerdos International specialises in providing a tailored approach to generating opportunities for a plethora of businesses, across many industries. Here we speak to Chief Executive Officer, Joe Sadler, to find out more. Kerdos International (Kerdos) is an outsourced B2B new business and demand generation agency, predominantly working with sales and marketing leaders, business leaders and business owners in multiple different industries across the globe. Typically, clients come to Kerdos when they are looking to increase the number of new business opportunities coming through to their business, there is a lack of resources to generate new business opportunities, or they don’t know how to generate new business opportunities. However Kerdos is not your typical lead generation agency. In fact, it is so much more. “Our goal is to be the leading agency in the UK within the next two years,” explains Joe Sadler, Chief Executive Officer of Kerdos. “Our sole aim is to educate, build trust with our audience and make sure that we continue to deliver campaigns for our clients that change their mindset to become more of a revenue-focused strategy. “Our values allow us to provide the highest quality sales and marketing solutions to help grow our client’s businesses. Whilst we provide a number of services, our sole aim is to deliver successful services to ensure we develop all relationships into long-term partnerships,” says Joe. With core values centred around quality being guaranteed for all clients; a method allowing for targeting of the correct demographic; and lead conversion being king, Joe elaborates on what makes the firm stand out from the crowd. “The way we differentiate is by not being lead focused and passing opportunities across to our clients only once genuine intent is then shown,” he states. “Our competitors are more lead focused, and this impacts conversion rates, cost per acquisition fees, and ends up pushing the client away. We Sep21898 are more revenue-focused which means we only generate a next action discovery discussion or meeting when there is a genuine need.” As the CEO, Joe’s job is to support all operations of the business and ensure that the company’s culture, operational delivery, and brand targets are all on track against its plan and road map. When recruiting, Joe always looks for someone who believes in the company and its vision. “Working with exciting clients and streamlining processes is great, but it’s our culture that we care about most – it makes us who we are, and makes us succeed as a team,” he continues. “You can train and teach people how to do what we do; it is more important to find people who have a passion about moving the company forward.” Recently, Kerdos was recognised in the SME News Business Elite 2021 Awards and bestowed with the prestigious award of Leading Specialists in Sales & Demand Generation 2021 – Hampshire, however Joe is secretive about future plans, only giving us a hint of what is to come. “Watch this space for podcasts, video interviews, events and much, much more.” Contact Details Contact: Joseph Sadler Company: Kerdos International Limited Web Address: www.kerdos-international.com
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