Southern Enterprise Awards 2023

In the competitive landscape of the automotive industry, it’s often daunting for independent dealerships to compete with larger national brands. The advertising and marketing budgets of national dealerships can make it difficult for independent companies to attract the attention they deserve. But buying your next car from an independent dealer can present a host of unique advantages. With in-depth knowledge, personalised service and the ability to adapt to your specific needs with speed and efficiency, smaller dealers often present an advantage for the discerning car buyer. When Supreno Cars began trading, it stocked only a handful of cars. The rapid growth of the business over the space of a couple of years saw it increase its rolling stock to around 30 vehicles. But, when the company decided to move to bigger and better premises to continue its expansion, it hit a stumbling block in the name of COVID-19. Mohammad tells us, “As soon as we started trading from the new premises, the whole country went into lockdown. But we didn’t let that stop us. We updated our website and started selling our vehicles online. And we’ve been doing that with success ever since. It hasn’t been easy but we managed to get through the tough times and we’re looking forward to the future.” The company specialises in a range of used and nearly new commercial vehicles and premium range cars as well as offering budget and wheelchair-accessible vehicle (WAV) options. Mohammad states, “We’re an AA and trading standard-approved dealership. That means every vehicle goes through a rigorous 128-point comprehensive AA inspection carried out by the AA. We make sure these reports are available to our customers via our website for added peace of mind.” Supreno Cars services every vehicle sold according to manufacturer requirements. The company offers a 12-month warranty on cars and a six-month commercial warranty on commercial vehicles, plus 12 months breakdown cover and five days of drive-away insurance. For online and distance sales, the company offers a 48-hour express home delivery service and a seven-day money-back guarantee. Mohammad explains the mission of Supreno cars: “We’re building a reputation for quality that stands out from the crowd. For us, quality comes first. We offer excellent customer service without pushy sales techniques. We pride ourselves on the quality of our vehicles and they sell themselves. We want every car we sell to exceed customer expectations, and that hasn’t changed since we started trading.” By offering a personal service that goes over and above that provided by a typical dealership, Supreno Cars differentiates itself from its competition. Sharing all the available information about each car, including future maintenance requirements and how to make the best use of onboard technology, the team at Supreno Cars ensures its clients make the best buying decision for them. Mohammad says, “We do not push or rush. That gives our customers a lot of comfort and allows them to relax and decide without any stress. It’s a friendly environment and a family-run business; all our employees are family and friends.” With regard to the future, Mohammad is looking into the possibility of opening up Supreno Cars as a franchise opportunity. But for now, in the uncertain economic climate, the company will be sticking to what it does best. He leaves us with a final word: “I’d like to thank our customers for their custom and amazing reviews. I’d also like to thank the organisations that recognise the hard work we do that enables us to stand out in this competitive and crowded market.” To find out more about the services and vehicles offered by Supreno Cars, please visit the company website. Contact: Mohammad Ayobi Company: Supreno Cars Web Address: Founded in 2017, Supreno Cars is an independent used vehicle dealer that’s had its share of challenges. Now based in Ashford, Surrey, the company made the decision to move to bigger premises moments before the world shut down for business in 2020. Against the odds, Supreno Cars reinvented itself as an online dealer and weathered the storm. We find out more about this agile company as we chat with founder and manager, Mohammad Ayobi. Best Pre-Owned Luxury Vehicle Retailer 2023 - London