In the modern day, it is essential for businesses of all kinds to promote themselves online, using emails, social media, and web-based marketing to connect with potential customers. This process, referred to as digital marketing, enables companies to reach a widespread audience and expand into new markets. In 2022, Bright Thinking Marketing was established by Hayley Russell and Kerry Owen, two marketing professionals with over 20 years of combined experience across a range of sectors. Most recently, the pair have delved into the world of construction. Hayley shares, “We saw how construction companies are good at ‘what they do’ but sometimes fall short online, getting left behind by the new digital age. That’s where we come in.” Through Bright Thinking Marketing, Hayley and Kerry work to take the pressure off of construction companies by relieving them of the complex task of navigating the dynamic digital marketing landscape. To this end, the agency supports them by creating thought-provoking and engaging content for their social media accounts, prospecting on their behalf, and driving conversations through multiple channels with the goal of increasing their revenue. By harnessing their expertise in these areas, the team empower clients to expand, flourish, and leverage new opportunities for growth. To deliver the best standard of service, Bright Thinking Marketing dives deep into clients’ businesses, gaining a thorough understanding of their target audience and unique selling points. Alongside this, it constantly reviews its methods with a test and measure approach, sharing reports and analytics with clients and engaging in discussion with them about what is working and what can be improved to further drive engagement. In everything it does, Bright Thinking Marketing takes a personable and humanised approach. The agency understands that getting started with digital marketing can be daunting for some of its clients, so it strives to be there to support, guide, and reassure them by promptly answering their questions. Clients are always welcome to speak directly to the Bright Thinking Marketing team, whether it be through a face-to-face meeting, a video call, a phone call, or a WhatsApp message. Behind the excellent services delivered by Bright Thinking Marketing are a growing number of creative professionals, many of whom have personal commitments that they need to fulfil outside of work, including childcare, school drop-offs, and caring for family members. As two working mothers themselves, Hayley and Kerry pride themselves on their flexible working model; rather than watching the clock to ensure that their team abide by the typical nine to five rules, they focus on quality, productivity, and output. As a result of the enthusiasm, positivity, and passion demonstrated by Hayley, Kerry, and their team, Bright Thinking Marketing has received a plethora of glowing feedback from its clients. For example, one client states, “With a new startup business, I didn’t know where to start with marketing. Once I spoke to Hayley and Kerry, I had a marketing strategy in place and could leave the hard work to them. This gave me more time to concentrate on what I had to do, instead of juggling work and trying to do the marketing myself.” For its continued excellence, Bright Thinking Marketing has been named Construction Marketing Specialists of the Year, South East, in the Southern Enterprise Awards 2023. In the future, the agency plans to continue serving its current client portfolio while taking on more SMEs that are searching for better balance. Bright Thinking Marketing believes that no one should have to wear all the hats in their company, and it is committed to helping them reap the benefits of a better work life balance. Contact: Kerry Owen Company: Bright Thinking Marketing Web Address: www.brightthinkingmarketing.co.uk Based in Essex, Bright Thinking Marketing is an award-winning marketing agency that specialises in supporting businesses in the construction industry, including main contractors, subcontractors, consultants, training providers, and more. From content creation to social media management, the company is proud to deliver tailored solutions that help clients elevate their brands and achieve business success. Construction Marketing Specialists of the Year 2023 - South East
RkJQdWJsaXNoZXIy NTY1MjM3