SME News Southern Enterprise Awards 2023 | 62 Most Impactful SME Marketing Agency 2023 – South East Growth by Design is a leading marketing agency in Sussex, specialising in SMEs, and delivering businesses real results that not only change their companies, but also the lives of owners, for the better. Through the combination of affordable and effective marketing strategies that are tailored to SMEs and based on a unique marketing model and framework titled “The Common 10”, clients are provided with a relevant structure to stimulate growth and development. We speak to Henry Laker, who provides more insight into the company and how it thrives in the marketplace. Growth By Design is proud to offer its clients an array of flexible and impactful marketing services to suit the needs of any business, based on a combination of their internal resources and priorities. Working across everything from brand development, design and print through to website design and development and digital marketing, Growth by Design are the ultimate one-stop shop for SME marketing. Clients can expect to receive: • Powerful brand development and a creative, eye-catching logo design • Awareness raising print design for stationery, brochures, presentation folders, exhibition banners, and more • Regular and useful marketing support services, which are tailored and flexible • Result-focused digital marketing support for social media, content, blogging, search engine optimisation, and search engine marketing, Google Ads, Facebook ads, video production, and more • Website design, development, and performance enhancement. Growth by Design aims to be recognised across the UK as the defining moment of change in a business’ success, as Henry explains, “where companies make the leap from marketing average to marketing great.” Many of the marketing models prevalent in the current industry were created with large corporations in mind, and thus do not accurately reflect the reality, opportunities, challenges, and perhaps most importantly, the budget, of SMEs. This is where Growth by Design’s unique marketing model, The Common 10, comes in as it was designed specifically for SMEs and is the firm’s leading USP. The system works by breaking ten objectives into four broader categories, branding, primary marketing, secondary marketing, and tertiary marketing. What further sets Growth by Design apart from its competitors is the outstanding service provided to clients, with the team helping to demystify the world of marketing and its jargon, and using language that is easy to understand in order to get to the bottom of what a business really holds dear. The team has worked with a host of clients across a wide range of sectors and industries, inclusive of health and well-being, trade, construction, hospitality, recruitment, and professional services, just to name a few. One area of expertise is marketing service-based business, whether this be through website design and build, Google advertising, email campaigns, or video production. It is of the upmost importance for the team to deliver a fantastic experience for clients every step of the way, and this has resulted in the implementation of a service mission statement as well as a five-point service promise, which is made to all customers. The agency was established with a keen set of values, and these have been lived and breathed by the organisation ever since. With client referrals and feedback often referencing these values, the success of the company is clearly reflected in the work and the service. Marketing is forever changing, with a host of new apps, technologies, and platforms constantly being made available. It is the job of the Growth by Design team to identify what is specifically relevant to SMEs. Lately, the biggest development has been the implementation of A.I. The team have spent time refining how A.I. can be used and transparently communicated this to clients. Rest-assured, it will not replace the need for the dedicated expert marketing team. As for what the future holds, many SMEs are now looking to push forward after having to face a pandemic, an economic downturn and the ongoing cost of living crisis, and there is an uptick in demand for retainer marketing services and ongoing website maintenance. In both areas, the team have been adapting their services to exceed customer expectations and provide cost-effective solutions. As it continues to develop, Growth by Design is certain to face continued success, providing SMEs with the marketing tools needed to grow and succeed in the modern marketplace. Contact: Henry Laker Company: Growth By Design Web Address: https://growth-by-design.co.uk/
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