UK Enterprise 2020

186 | UK Enterprise Awards 2020 Beauty is in the eye of the beholder, so the old saying goes, but beauty goes far beyond this. It means being relaxed and comfortable within yourself, able to present your best self to the world. The team behind Divine Beauty understand this better than anyone, which is how they’ve achieved such success in the UK Enterprise Awards. We take a closer look at this London beautician in the light of their incredible success. Jul20034 Divine Beauty opened its door on April 1st, 2016 in a grand opening that was a far cry from the traditional April Fools. It was the beginning of an exciting adventure that allowed Shabana Ahmad and her talented team to achieve astonishing things for their clients. Shabana started Divine Beauty with over ten years of qualified beauty therapy behind her, learning new tricks, tips and skills at beauty salons all over London. When the time came to open Divine Beauty, she was more than ready for the business of making people feel comfortable and happy in their own skins. Based in South Wimbledon, the salon is a mere five minutes from the station giving easy public access to those who come to experience the delight of Divine Beauty. On arrival, they are welcomed in and invited to meet friendly therapists who are trained to astonishingly high standards and on-hand to deliver treatments of every variety and type. This includes waxing, eye treatments, threading, OPI manicures and pedicures, CND Shellac Manicures and Pedicures, Dermalogica Facials, Hydro2 Facials, Crystal Clear Microdermabrasion, professional makeup, massages, body treatments and Sienna X Spray Tanning. Beauty Packages are available that combine all of these aspects into one truly luxurious experience. Family guides every part of the business. It is not only family owned, but those who come for treatments are treated as family to set them at ease and to make them feel welcomed. Those who come to Divine Beauty find somewhere they can truly belong. It’s a place where they feel cared for and safe. Shabana’s passion for beauty shines through and has created a creative environment for her to practice in. None can argue with her grit and determination to provide the best possible service for everyone who walks through her doors. One of the secrets behind Divine Beauty’s success has been the decision to advertise the team’s services through Treatwell. Treatwell is a convenient way for clients to book beauty appointments online and has been a keystone of Divine Beauty’s business plan for the last three years. Many clients who have had bad experiences at other salons have tried out Divine Beauty on the basis of good reviews left on the platform, and the platform’s reputation for excellence. They are not disappointed, with the superlative approach championed by Shabana and her team developing long lasting relationships with continuous customers. The salon has been awarded the title of Top Rated Salon by Treatwell for three years in a row. Charity work has played a major part in the running of Divine Beauty, with the mental health charity ‘Mind’ and Macmillan Cancer Support gaining a great deal of support from the business’s activities. During 2018, 20% of funds raised from eyebrow threading were sent ‘Mind’, while 2019 saw the team take part in the biggest coffee morning in the world. When Treatwell teamed up with Public Health England’s “Cervical Screening Saves Lives” campaign to create ‘Life Saving Wax’ with salons across the country to talk about the importance of cervical screenings, Divine Beauty wanted to show their own support for this cause. Many of their clients come in for waxing, which presents the perfect opportunity to raise awareness and talk about cervical screening. With client care at the forefront of the business, people have come from across the country to sample the delights that Divine Beauty has to offer. It’s helped to put the South West region of the UK on the map for beauty therapy and is sure to lead to many years of tremendous success. Company: Divine Beauty Name: Shabana Ahmad Web Address: South England Beautician of the Year 2020