87 | UK Enterprise Awards 2022 who were strong believers in in-house marketing have started to see the benefits of collaborating with a specialist agency. As well as the obvious benefits of working with industry experts, firms are recognising the financial advantages of not employing their own marketing teams. Bar Marketing offers its services to barrister chambers and law firms looking for a long-term partnership or resources on a project-by-project basis to run chambers marketing initiatives or boost existing capabilities. Catherine tells us, “We work with firms and barrister sets of all sizes including magic-circle sets. Our in-depth knowledge of the legal sector and the Bar enables us to provide the marketing services firms, chambers and individual members need on a basis to suit their requirements. Our team has decades of experience in our chosen marketing disciplines and of working with barrister chambers and law firms. This means we understand the pressures placed on legal services businesses and how they operate. We take away some of the pressure those busy chambers and firms are facing, allowing them to concentrate on generating new instructions.” Bar Marketing ‘on-demand’ services include marketing planning, strategy, event and business development, communications, awards submissions, SEO, website management, social media management, graphic design, and marketing training. The company is also a renowned specialist in legal directory submissions across multiple jurisidctions. We ask Catherine about Bar Marketing’s core values, “Our core values of honesty and integrity remain as strong today as they ever were. We treat each client as though their business was our own and we strive to deliver value for money. We build trust with our clients, we do not promise Value-packed, effective marketing in a straight-talking northern manner. That’s the offering of Manchester-based firm, Bar Marketing Limited. Headed by Managing Director, Catherine Bailey, Bar Marketing stands out from its competitors as a one-stop-shop, not only making recommendations but delivering them too. With over 25 years of experience marketing the legal sector, Catherine Bailey knows how to develop and execute strategies to secure new business and leverage existing clients. Since its establishment in 2011, her firm, Bar Marketing Limited, has been the leading barrister marketing consultancy. Catherine says, “Over the last five years, Bar Marketing has expanded its client base to include high-end law firms and overseas legal entities alongside the ’magic circle’ sets we historically service.” Catherine is proud of what Bar Marketing has become and explains, “Marketing is a multifaceted discipline. It takes years to understand and perfect. The skills required of a marketing specialist cover everything from copywriting to graphic design, from strategic direction to budget management. As in law, there are general practitioners and specialists. For firms and barrister sets to be successful they need to use the right blend of marketing skills at the right times. To do that, they either need a huge marketing department or they need to ‘outsource’ appropriately.” Since COVID-19, Bar Marketing has noted a shift in perception. Many of those in the legal profession Best Specialist Legal Services Marketing Agency 2022 May22606 anything we can’t deliver, and we’re happy to refer clients to other specialists where necessary.” Considering future goals, Bar Marketing is keen to expand, “We’ve recently added more clients in Hong Kong and India as well as in the UK and Middle East and we will continue to take additional clients in these jurisdictions as well as others. Our personnel growth is a steady process. We’re determined that any additional team members meet our strict criteria and core values. We’ve recently added a legal directory specialist and an SEO specialist who helps chambers and law firms focus their web resources in the best way possible.” Bar Marketing also publishes a free monthly newsletter to help barrister sets and legal firms better manage their own marketing. Subscription to the newsletter is available on the Bar Marketing website. Its book ‘A Practical Guide to Marketing for Lawyers’ is available to buy on Amazon. Contact: Catherine Bailey Company: Bar Marketing Limited Web Address: http://barmarketing.co.uk/
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