UK Transport Awards 2023

30 | UK Transport Awards 2023 Jan23766 Leading Luxury Supercar Hire Company 2023 in the West Midlands Platinum Supercar Hire, since its launch in the autumn of 2015, has been committed to providing flawless vehicles, unrivalled customer service, and highly competitive prices as its core pillars. Although 80% of its services are primarily provided for weddings, it has recently seen a spike in customers looking for a car for a weekend break or a suitable like-for-like replacement vehicle due to their own being involved in an accident or breaking down. Driving the company’s success are its core values of integrity, loyalty, quality, customer centricity, and fairness, and these are upheld in all aspects of the business. The company’s services include the hiring of a wide range of luxury cars such as Aston Martin, Lamborghini, Ferrari, and Rolls Royce. It has recently built a state-of-the-art, ultraluxury showroom to showcase its range of vehicles, ensuring that customers can witness the high-end cars in a premium setting. Platinum Supercar Hire strives to stay ahead of the curve in the UK transport industry by continuously updating its offerings to meet customer expectations. The company has recently seen a shift in customer expectations, with customers demanding high standards of vehicles and customer service. This has been a steady shift over the years, focusing not only on sourcing supercars but also on ensuring the highest standards of vehicles and customer service. Platinum Supercar Hire has spent millions of pounds building a state-of-the-art, ultra-luxury showroom in Wolverhampton to cater to these changing demands. Another trend in the industry is the rise of peer-to-peer car-sharing platforms, which allow individuals to rent out their personal vehicles to others. This is providing more affordable options for consumers and is also creating opportunities for car owners to earn extra income. When identifying potential challenges facing the company, the reduction in vehicle engine size and emissions has caused changes in Platinum Supercar Hire’s operation, although the company has not yet procured or sought to expand its fleet of electric cars. However, the management team plans to purchase its first fully electric supercar in the coming years. The rise of Tesla and the increasing charges being spread around diesel cars means that many people are choosing to hire electric cars, especially if they are likely to be driving in congestion and ULEZ areas. Always keeping one eye on the future, Platinum Supercar Hire sees an opportunity in the market to explore further, where very few insurers/marques offer like-forlike replacement vehicles, particularly for supercars and sports cars. The major challenge the industry faces is finding a suitable insurer at the right price. Platinum Supercar Hire has a small yet effective team comprising directors, close friends, and family members who understand the importance of upholding the company’s vision and reputation. As the business continues to expand, the leadership team ensures that new staff members share the same core values and vision as current employees to deliver and meet customer expectations. Moving forwards, Platinum Supercar Hire plans to grow its fleet and continue to meet customer expectations, including running polls and purchasing vehicles that customers want to see, such as an updated fleet of Rolls Royces and its first Porsche 911 Cabriolet, arriving in the coming months. Overall, the future of the car hire industry is likely to be shaped by continued advancements in technology, sustainability, and changing consumer preferences. Companies that are able to adapt and offer unique and value-added services will be well-positioned to succeed in this evolving landscape. However, it is clear that Platinum Supercar Hire and its team are well-placed for a bright future. If any further challenges do appear, then we are sure this team of hard-working, dedicated individuals will find a solution. It’s a very exciting time for the company and we can’t wait to track their progress. Contact: Harry Koner Company: Platinum Supercar Hire / Adams Executive Travel Web Address: Platinum Supercar Hire is one of the UK’s leading choices for customers who are looking for luxury car hire. We go behind the scenes to learn how it has come to be recognised as the Leading Luxury Supercar Hire Company in 2023 in the West Midlands.